Sri Lanka Tourism Campaign
The PR Value was over Rs. 2 Crores for the Road Shows with additional value being provided through influencer marketing.
Finally, following decades of Civil War and with the advent of peace in the country, the Sri Lanka Tourism Dev. Authority wanted to showcase its tourist friendly country, as the world’s finest island for memorable, authentic and diverse experiences.
They wanted to ensure that Sri Lanka would be promoted as a high-value destination offering extraordinary experiences that reflect its natural and cultural heritage, its socially inclusive and environmentally responsible, and provide economic benefits to communities and the country.
Tericom was part of the Sri Lankan-led Road Show which travelled nationally from Kolkata to Pune and Ahmedabad to promote Sri Lankan Tourism among the top travel agents/tour operators, dignitaries, local visa providers and the media. A massive influencer campaign accompanied the PR push to reach the ‘right’ target audience.