Nova AI Glasses Launch
The Press Conference was a major success in the B2B space with orders for the newer range of glasses increasing exponentially following the event.

NOVA – The Launch of the state-of-the-art and revolutionary AI and other Lenses in the Emirates
NOVA approached Tericom to undertake a press conference with media as well as local influencers and youtubers in order to promote their revolutionary AI lenses as well as newly launched lenses for golfers, car drivers, computer users and sun shades.
A press conference with over 30 (digital, print media, electronic, and influencers) media with a number of local influencers was executed in Dubai successfully for the product launch with a number of one-on-one interviews being carried out by the major dailies, radio channels and influencers.