Target Audience : B2B
Objective : To create awareness among architects and interiors.
Outcome : Tbis format of creating such event with media exposure helped the brand to reach out to its target audience. Besides it ensured top media covered the brand and its association with the best architects which helped it to consolidate its place in the region
What We Did
- We created a B2 B event and invited top architects and interiors in the city
- We invited major media to the event and did a press conference prior to this get together. The media was asked to stay back for dinner
- Has one to one interviews planned with the top personnel
- Digital influencers were called to publicise the event