French Film Festival Success
With hundreds of print, digital and electronic coverage, the PR Value for this festival was over Rs. 6 Crores.
The French Film Festival was the first of-its-kind in the country and Tericom Pvt. Ltd was tasked to create awareness of this festival and promote its widely among the citizens of Kolkata.
Several press conferences were held from Pre-Launch media announcements to the opening and closing ceremonies as well as conversations with numerous directors and stars.
Celebrity Management and media coordination with stars such as Anil Kapoor, Anurag Kashyab, Rituparna Sengupta, Raima Sen, and Directors Gautam Ghosh and Sudhir Mishra etc. was undertaken.
The campaign was augmented through promotions on various social media platforms in collaborations of with over 5o city influencers and movie critics throughout the 9-day festival. This helped to build the French Film Festival as one of the largest film festivals in the country. The 9-day festival ran to packed houses with people anticipating the next one.
The 1st French Film Festival garnered immense mileage in the media owing to the presence of Bollywood Celebrities and strategic media planning.