Case Studies French Film

Strategy

• Coordination with Alliance Francaise du Bengale, in arranging the press conferences, interviews with celebrities
• Uploading Social Media content – Instagram Post, Reels, Stories, Facebook content, etc.
• Celebrity Management and media coordination
• Handling media coverage and social media for this 9-day Film Festival

Total PR Value – ₹ 6 Cr.

• The 1st French Film Festival garnered immense mileage in the media owing to the presence of Bollywood Celebrities and strategic media plans
• Social Media contents were planned in such a way so that this maiden French Film Festival gets maximum traction
• Highlight the media conversation with Indian Filmmakers such as Gautam Ghosh, Anurag Kashyap, Sudhir Mishra, Actor-Producer Anil Kapoor