Bengal Decor Market Leadership
Daily coverage of smaller workshops at the event site together with the pre and launch events made this a high visibility expo in the city and garnered over Rs. 2.5 crores in PR value.
ABID (Architects, Builders, Interiors and Designers) holds its annual International Architecture & Interior Design Expo in Kolkata to showcase the latest trends in design and décor; its cutting-edge solutions and help connect with industry leaders and pioneers.
Tericom Pvt. Ltd. was tasked with creating awareness in Eastern India, among industry experts, potential customers and the public at large, about the usefulness of the ABID Expo and ensuring that ABID Interiors remains the leader and trendsetter in Eastern India’s home decor market.
A pre-launch Press Conference was organized by Tericom and dinner hosted by ABID with the city’s top media and influencers invited to cover and promote the event. An additional Press Conference was organized with national stars and personalities such as Sussanne Khan and ‘The Bollywood Wives’ to showcase the event and add the glamour quotient to it. This was augmented by the city’s premier influencers and bloggers promoting the event on their social media handles thus creating a huge media buzz which ensured footfalls of hundreds of thousands of visitors to the Expo.
Tericom undertook not only the media and influencer but also the star management of the event and ensured daily coordination with the ABID senior team members.