Objective : Generate media coverage and press mentions to enhance brand reputation. Attract a targeted audience of potential customers interested in interior design. Establish ABID Interiors as a leader and trendsetter in the Bengal home decor market
Result : Increase brand visibility and awareness within the home decor industry Generate media coverage and press mentions to enhance brand reputation.
Strategy
Coordination with ABID team for on-ground event. Coordination & Invitation for Bollywood Celebrity Sussanne Khan & Celebrity Influencer Riddhi Khosla Jalan.
Coordination with Associates and compared their quotations for the event
Media Management of the Celebrities
Highlights
The organic coverage of both Curtain Raiser Event at Hyatt Regency and Inaugural event at Milan Mela Prangan fetched over nearly 70 coverage garnering more than ₹ 2.50 Cr as PR Value.
