Objective : To generate awareness and promote Sri Lanka as a safe and tourist-friendly
destination with something for everyone.
Result : Massive media coverage in all the 3 metros with full scale attendance by tour operators,
travel agents, and others.
Strategy
Undertake a road show with Si Lanka Tourism from Kolkata to Pune and Ahmedabad, inviting local tourist
operators, dignitaries, visa providers and the local media.
No. Of Media Coverage:
88 in total with print, digital and audio- visual media
Total Pr Value – Rs. 1.08 Cr.
A massive influencer campaign accompanied the PR push to reach the ‘right’ target audience.
